Site Structure
The site structure should be clear and organized to facilitate visitor navigation. It’s important to create a user journey that intuitively guides visitors.
- Organize pages simply, avoiding hidden or unnecessary levels.
- Include a header with the site name or logo and a main navigation menu.
- The footer should contain contact information, social media links, and secondary navigation.
- Add pages such as “About,” “Terms and Conditions,” and “Privacy Policy” as needed.
- Set up a custom 404 page for “page not found” errors.
General Content
The site’s content should be relevant and accessible to users. Communication should be visitor-focused, using clear and direct language.
- Include visible contact information, such as phone number and email.
- Use images and graphics to simplify complex ideas.
- Create web-specific content and avoid copying text from other formats.
- Keep useful information easily accessible and up to date.
- Remove demo content and check for grammar and spelling errors.
Media Usage
The quality of media used on the site is crucial for user experience. Images and videos should be optimized to ensure fast loading.
- Use high-quality images, videos, and graphics with proper licenses.
- Ensure images and videos display correctly on all devices.
- Optimize images for the web, keeping file sizes between 120–150KB.
Effective Homepage
The homepage should clearly communicate the site’s value proposition and make a good first impression. Important information should be easily accessible.
- Clearly state the main value proposition on the homepage.
- Keep essential information visible or no more than one click away.
Marketing Strategies
Building an email list and facilitating content sharing are fundamental to digital marketing. Content should be high quality and properly distributed.
- Add lead capture forms and sharing buttons to posts.
- Ensure content displays correctly on social media.
- Regularly produce valuable and unique content.
WordPress Settings
WordPress settings should be configured to optimize the site. This includes setting up URLs, favicon, and search engine visibility.
- Write an appropriate tagline and choose a suitable permalink structure.
- Remove sample content and configure the user profile.
- Make sure the site is not hidden from search engines.
Efficient E-commerce
For e-commerce sites, product prices and information must be clear. The shopping experience should be intuitive and transparent.
- Display prices next to products and include detailed descriptions.
- Provide “Terms and Conditions” and “Privacy Policy” pages.
- Ensure the checkout process works correctly.
Security and Backup
Site security should be a priority, with strong passwords and regular backups. Security plugins are recommended to protect the site.
- Do not use “admin” as the username and use complex passwords.
- Install security and automatic backup plugins.
- Keep WordPress, themes, and plugins always up to date.
SEO and Analytics
Search engine optimization is crucial for increasing site visibility. Tools like Yoast and Google Analytics should be integrated.
- Install the Yoast plugin for SEO optimization and sitemap generation.
- Integrate Google Analytics to monitor site performance.
Performance and Technical Requirements
Site performance should be optimized to ensure fast loading times. This includes installing an SSL certificate and cache plugins.
- Add an SSL certificate and check site load time.
- Use a cache plugin to improve performance.
Periodic Maintenance
Regular checks are essential to ensure the site functions correctly. This includes testing forms and updating plugins.
- Test all forms periodically to ensure they work.
- Check that all plugins and themes are updated and functioning properly.
UI and Usability
The user interface should be intuitive and easy to navigate. Elements like menus and buttons should be clearly identifiable.
- Have a clear navigation menu and consider using breadcrumbs.
- Make sure buttons and links are easily identifiable, and avoid non-clickable elements that appear interactive.
- Maintain good contrast between text and background to ensure readability.